JMZZ is a Korean coffee shop located in Paris.
The core concept of this space can be expressed as “drawing people in like the universe.” The tiles, which appear to capture the light of the cosmos, together with the lighting that illuminates their surfaces, make deliberate use of the café’s spatial condition, where natural light from the outside is limited. As visitors enter the space, the first thing they encounter is the interplay of light and reflective tiles, creating a mysterious atmosphere and evoking the sensation of being drawn into the infinite depth of the universe. Through this approach, light becomes the central element of the space, naturally guiding people inward and encouraging them to explore the interior.
To prevent the narrow interior from feeling confined, the ceiling was finished in the same tone as the floor, creating a sense of vertical expansion. This continuity of color visually blurs the boundaries of the space, making it feel wider and more spacious than its actual dimensions.
The seating arrangement was also carefully planned to accommodate different needs and patterns of stay. As one moves from the entrance toward the deeper areas of the café, the atmosphere and character of the seating gradually shift, allowing each visitor to choose a place that suits their individual purpose—from those seeking a brief stop to those who wish to work, rest, or spend an extended period of time in their own way. In particular, the deeper areas were designed to provide a more comfortable and tranquil atmosphere, supporting personal focus and longer periods of stay.
Ultimately, the space was designed as a mysterious yet comforting café environment that naturally draws people inward through the interplay of light, color, spatial depth, and changing seating experiences, while providing a sense of comfort and calm once they choose to stay.
